The View From Above

As we can see below, many more creators are earning over 100k than ever before. Creators are spending less time on actual content creation as well; choosing to spend their time marketing and growing their business in other ways.

What This Means For You

Creators are looking for ways to find an audience that brings their engagement rate up. When you bring in a more passionate audience to your following, these types of problems can solve themselves. This is seen often when creators "buy" a following (i.e. bots, follow for follow, etc.) or when they are trying to push into the wrong audience. This audience may follow the profiles but they won't engage much, if at all and they certainly won't click through to brands advertising with you.

All of this to say it's so incredibly important to find and cater to the niche audience that really connects with you and your content. Try Nalapod today for free and start that journey.